0—Does not meet requirements at all

1—Meets some of the requirements some of the time

2—Meets most of the requirements most of the time

3—Outstanding; meets all requirements all of the time.

Idea development

Ideas are undeveloped and do not address the issue of choosing a cell phone service provider.

Selects a cell phone service provider, presents unclear reasons for choosing that particular company.

Selects a cell phone service provider, presents somewhat clear reasons for choosing that company.

Selects a cell phone service provider and presents very clear reasons for choosing that company.

Vocabulary

Unit vocabulary words are either not used or are used incorrectly.

Limited unit vocabulary is used correctly some of the time.

Unit vocabulary is used correctly most of the time.

Unit vocabulary is used correctly all of the time, with attempts to use advanced vocabulary and constructions.

Grammar

Does not use the studied grammar, or does not use it correctly at all.

Uses studied grammar correctly some of the time.

Uses studied grammar correctly most of the time.

Uses studied grammar correctly all of the time, with attempts to use advanced grammar formations.

Spelling

Serious spelling or accent errors in most words.

Several errors involving letters and/or accents.

Minor errors involving letters and/or accents.

No errors.